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Be prepared for extreme heat

Extreme heat can cause serious illness, especially for people most at risk. Heatwaves are becoming more frequent and more intense in WA, increasing the likelihood of dehydration, heat stress and heat stroke.

The Be prepared for extreme heat campaign provides clear, timely, and accessible information to help the community understand the risks and take simple action to stay safe. The campaign also encourages people to look out for vulnerable family members, neighbours and friends.

The campaign runs statewide across the summer and includes radio, social media and supporting resources for local governments.

Objectives

The campaign aims to:

  1. Provide timely, clear and consistent warnings to the community during extreme heat.
  2. Educate the public about the health risks of heatwaves during summer.
  3. Increase awareness of the risks for at-risk groups, including babies and young children, older adults and people with chronic health conditions.
  4. Encourage the community to take protective actions to reduce their risk of heat-related illness.
Key messages
  • Heatwaves are becoming more frequent and more intense in Western Australia, making it important for everyone to understand the health risks.
  • Extreme heat can cause serious illness, and some people, such as babies and young children, older adults, pregnant women and those with chronic health conditions, are at higher risk.
  • Simple steps such as staying hydrated, keeping cool and planning ahead help protect you and those you care for during extreme heat.
  • Looking out for neighbours, friends and family, especially those most at risk, helps keep communities safe during heatwaves.
Target audience

The campaign targets the Western Australian community, including:

  • Parents of babies and young children
  • People with chronic health condition
  • People aged 65+
  • People outdoors or exercising
  • Pregnant women
  • People working or caring for those most at risk (e.g., childcare, aged-care staff)
  • Visitors to Perth
Timing

1 December 2025 - 28 February 2026

This period aligns with WA’s highest-risk months for severe heatwaves.

Channels

The campaign will run across:

  • radio
  • social media.

Campaign materials

You can view and download the campaign materials below, including social media assets, poster, radio content and a toolkit for local governments. If you need alternative formats or further assistance, please get in touch. 

Social media

Be prepared for extreme heat 1440x2560 - paid ad (JPG 3.38MB)

Be prepared for extreme heat 1440x1800 - paid ad (PNG 2MB)

Radio

Extreme heat radio ad

Contact us

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 01-12-2025
wa.gov.au