‘Healthysexual’ sexual health awareness campaign
Healthysexual is the overarching sexual health campaign to raise awareness about sexual health and the things people can do to prevent, test, treat and talk to minimise the personal and social impact of STIs.
The current campaign focuses on syphilis, due to increasing notifications statewide.
STIs are very common, many people will get an STI in their lifetime. If left untreated, STIs can have long-term effects on your health. Testing is simple and the only way to be sure you don’t have an STI. A simple urine, swab or blood sample is often all that is needed.
STIs are also prevalent overseas so we’re also encouraging travellers to always use a condom. Anyone who has had unprotected sex while travelling should visit their GP for an STI test when they return home.
The campaign communicates core sexual health messaging and uses a simple call to action – talk, test, protect – to cut across all demographics.
For more information visit healthysexual.com.au (external site).
Objectives
- Increase testing for syphilis and other STIs.
- Motivate the target audiences to practice safer sex.
- Raise awareness of the prevention and treatment for syphilis.
- Reduce stigma and discrimination associated with STIs and the people that are diagnosed with them.
Key messages
- Syphilis cases are increasing in WA.
- Get tested for syphilis regularly. Testing is simple and the only way to be sure you don’t have it.
- Ask your healthcare worker for a blood test.
- Pregnant women should test for syphilis early and often throughout pregnancy. If a pregnant woman gets syphilis, it can be passed on to the baby and put its life at risk.
- STIs are common overseas. Always use a condom when travelling and get tested when you return home.
- Talk. Test. Protect.
- For more information visit healthysexual.com.au (external site).
Target audience
- Statewide, general population, 16 to 60 years
Specific segments:
- Pregnant women and women of reproductive age 18 to 40 years
- Youth 16 to 29 years
- Men aged 45 to 65 years
- Aboriginal people
- Culturally and linguistically diverse (CALD) and men who have sex with men (MSM) 18 to 39 years.
Channels
Campaign channels include:
- social
- video
- audio
- radio
- cinema
- out of home.
Campaign materials
You are encouraged to download and share these
materials to help us reach our target audience and achieve our campaign objectives.
Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.
TVC/videos
Posters
Download and print the posters below.
Social
Digital
Radio
Syphilis general – 30 secs (MP3 1.2MB)
Syphilis pregnancy – 30 secs (MP3 1.2MB)
Contact us
The campaign is coordinated by the Sexual Health Blood-borne Virus Program (SHBBVP) program team in conjunction with the Communications Directorate.
Contact us if you need further information or materials in alternative formats.
Email: communications@health.wa.gov.au
Last reviewed: 18-05-2023
Produced by
Public Health