Increase awareness of STIs and their risks
The campaign helps Western Australians understand the risks associated with syphilis and gonorrhoea and promotes awareness of sexual health across the community.
Encourage regular STI testing
The campaign reinforces that many STIs can occur without symptoms and encourages regular testing as a normal part of looking after their sexual health.
Promote condom use
The campaign encourages consistent condom use as a simple and effective way to reduce the risk of STI transmission, with casual and regular partners.
Reduce stigma and support behaviour change
Through clear, direct and non-judgemental messaging, the campaign aims to normalise testing and safer sex practices and reduce barriers to action.