HealthySexual campaign

The HealthySexual campaign encourages Western Australians to adopt safer sexual practices and reduce the spread of sexually transmitted infections (STIs).

The 2026 campaign focuses on increasing awareness of syphilis and gonorrhoea, encouraging regular STI testing and condom use, and helping normalise conversations about sexual health. The campaign recognises that many STIs have no symptoms, and that regular testing plays an important role in protecting individual and community health.

Objectives

Increase awareness of STIs and their risks

The campaign helps Western Australians understand the risks associated with syphilis and gonorrhoea and promotes awareness of sexual health across the community.

Encourage regular STI testing

The campaign reinforces that many STIs can occur without symptoms and encourages regular testing as a normal part of looking after their sexual health.

Promote condom use

The campaign encourages consistent condom use as a simple and effective way to reduce the risk of STI transmission, with casual and regular partners.

Reduce stigma and support behaviour change

Through clear, direct and non-judgemental messaging, the campaign aims to normalise testing and safer sex practices and reduce barriers to action.

Key messages
  • Syphilis and gonorrhoea are common and can affect anyone who is sexually active.
  • Many STIs have no symptoms, so you may not know you have one.
  • Regular STI testing is an important part of looking after your sexual health.
  • Condoms help reduce the risk of STI transmission.
  • Using condoms and getting tested are the key actions promoted throughout the campaign.
Target audience
  • WA population aged 18–45 years.
Timing

20 July – 30 September 2026

Channels

Campaign channels include:

  • social
  • radio
  • out of home.

Campaign materials

You are encouraged to download and share these materials. Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.

Social media
Video
Print resources

Contact us

The campaign is coordinated by the Communications Directorate in collaboration with the Communicable Disease Control Directorate. Please contact us if you need further information or materials in alternative formats communications@health.wa.gov.au