Look after your blood campaign

The Look After Your Blood campaign aims to raise awareness of hepatitis C (hep C), hepatitis B (hep B) and HIV and encourage testing among Aboriginal people in Western Australia.

The campaign was developed through a co‑design process with Aboriginal stakeholders and community organisations to ensure messaging is culturally appropriate and meaningful.

Hep C, hep B and HIV don’t always show symptoms, and some people may not realise they are at risk. Testing is an important step to know your status and access treatment if needed.

The campaign supports people to access testing through trusted services, including Aboriginal Medical Services, general practitioners and community health services.

Objectives
  • Increase awareness of blood-borne viruses (BBVs), particularly hep C, hep B and HIV, among Aboriginal people in WA.
  • Encourage testing through trusted healthcare services, as testing is the only way to know if someone has BBVs.
  • Increase awareness that treatment is available for hep C, hep B and HIV.
Key messages
  1. If you’ve ever shared needles, you could be at risk of blood-borne viruses.
  2. The only way to know if you have a blood-borne virus is to get tested.
  3. You can have hep C, hep B and HIV and not know it.
  4. Testing and treatment are easy and can be accessed through trusted healthcare services.
  5. Looking after your blood supports your health, family and community.
Target audience

Primary:

  • Aboriginal people aged 16 – 45 years in Western Australia.

Secondary:

  • Aboriginal community members and family networks.
  • Health professionals and community health workers.
Timing

18 May – 29 June 2026

Campaign material

You can view and download the campaign materials below. If you need alternative formats or further assistance, please get in touch at communications@health.wa.gov.au

Stakeholder campaign toolkit

Print resources

Look After Your Blood A3 (PDF 5.7MB)

Look After Your Blood A3 (PDF 5.3MB)

 

Social Media

Look After Your Blood Men 640 x 640

Look After Your Blood Women 640 x 640

Video


Radio 

Aboriginal translated audio

Contact us

The campaign is coordinated by the Communications Directorate in collaboration with the Communicable Disease Control Directorate.

Last reviewed: 18-05-2026