Free influenza vaccines for primary school-aged children campaign
This campaign raises awareness of the state-funded influenza vaccine for primary school-aged children in WA and encourages more primary school-aged children to get vaccinated.
Since 2020, WA primary school aged children have had access to free influenza vaccinations.
Primary school-aged children drive influenza transmission in the community. Increasing vaccination rates in this cohort will reduce the spread of influenza to the wider community.
Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness. Annual vaccination is the most effective means to prevent influenza.
For more information see influenza (flu) (HealthyWA) and influenza in children (HealthyWA).
Objectives
- Raise awareness amongst target audience (consumer) that the state funds influenza vaccines for primary school-aged children.
- Raise awareness amongst target audience (health providers) about the state-funded influenza vaccines for primary school-aged children in WA.
- Increase influenza vaccination rates in primary school-aged children in WA in 2021.
Key messages
- The state funds influenza vaccines for primary school-aged children
- Primary school-aged children can get the state-funded influenza vaccine at their local GP or immunisation provider.
- Annual vaccination is the most effective means to prevent influenza.
- Increasing vaccination rates in primary school-aged children will reduce the transmission of influenza to the wider community.
- Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness.
Target audience
- Parents and carers of primary school-aged children in WA
- GPs and immunisation providers
Timing
The campaign will run from April to May 2021.
Campaign materials
You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.
Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.
Poster
Free influenza vaccines are now available for WA primary school-aged children
A3 poster – version 1 (PDF 251KB) A3 poster – version 2 (PDF 319KB)
Social media assets
You can use the images below for posting on social media or inclusion in school e-newsletters, intranets or websites.
You are encouraged to share posts from the HealthyWA Facebook page (external site).
Image 1: Group of primary school children Image 2: Primary school child
Radio
Contact us
The campaign is coordinated by the Immunisation, Surveillance and Disease Control Program in conjunction with the Communications Directorate.
Contact us if you need further information or materials in alternative formats.
Email: communications@health.wa.gov.au
Last reviewed: 15-04-2021