Don't Assume You're Immune immunisation campaign

Don’t Assume You’re Immune, launched by the State Government June 2024, aims to highlight the risks Western Australians place on themselves and their loved ones if they’re not immunised against vaccine-preventable diseases.

The campaign was developed in response to a recommendation from the independent review of WA’s COVID-19 management to combat inaccurate and false information regarding public health measures.

Immunise WA was developed as a dedicated hub for the public to source accurate information related to vaccine preventable diseases. Visit Don't Assume You're Immune (external site)

About the campaign

Objectives

Inform and educate the general population about:

  • vaccine preventable diseases
  • vaccination’s benefits
  • trust for vaccinations and reduce complacency
  • encourage people to be immunised as per the WA Immunisation Schedule.

Key messages

  • The health of our community is a priority - one of the most important ways we can prevent vaccine-preventable disease is through immunisation.
  • Immunisation is effective and essential for the health of our community.
  • Immunisation is the best way you can protect your family and friends from disease.
  • Make sure you get your health information from a credible source such as immunisation.health.wa.gov.au and HealthyWA.
  • Vaccinations are available through pharmacies, your GP, immunisation provider or Aboriginal health service.

Target audience

State-wide, metro, regional and remote WA

General population with a focus on those most vulnerable:

  • parents of children 0–5 years
  • parents of primary school aged children (5–11/12 years)
  • parents of adolescents aged 12–17 years
  • pregnant women
  • individuals aged 18 and above
  • Aboriginal people
  • Culturally and linguistically diverse (CALD) people.

Secondary audience:

  • Medical professionals including General Practitioners, pharmacists and midwives and other immunisation providers.
  • School and early childhood education staff.

Timing

June 2024 – June 2025

Translated resources

For a guide to resources in different languages, please download the CALD Toolkit or download a kit of resources by language using the links below. Each language kit contains posters, social media tiles and suggested captions with relevant translations across key diseases.

Immunisation Campaign Toolkit (PDF 1.36MB)

Aboriginal resources

Translated audio

Contact us

The campaign is coordinated by the Communications Directorate in collaboration with the Communicable Disease Control Directorate and Department of Premier and Cabinet. Please contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

How to download the resources

  1. Click on the link of the resource you would like
  2. Right click and save image / video on your desktop
  3. Use the downloaded file on your channels