The campaign supports the WA Department of Health objectives to reduce HIV transmission and improve equitable access to prevention by aiming to:
- Increase awareness that free HIV PrEP medicine may be available for Medicare-ineligible people, including international students, temporary visa holders and undocumented residents.
- Direct audiences to clear, accessible information about PrEP and how to access this medication.
- Support partner organisations and frontline services to promote the program and refer eligible people to appropriate care pathways.