Home Campaign Be Wise Immunise

Campaign Be Wise Immunise

The Be Wise. Immunise. Winter Illness campaign brings together clear, trusted information about influenza and RSV vaccines into a single, easy-to-understand approach.

By providing timely and accessible guidance on available vaccines, eligibility, and timing, the campaign supports Western Australians in making confident vaccination decisions and protecting themselves, their families, and their communities during winter.

This campaign also marks the launch of a new, unified immunisation brand for WA, designed to create consistent, recognisable messaging that builds confidence in immunisation over time.

Objectives

Increase awareness of influenza and RSV vaccines available in WA
This campaign helps Western Australians understand which winter illness vaccine are available and how they protect against serious disease.
Support understanding of vaccine eligibility and timing
Clear information is provided to help people know who is eligible for vaccination and when to get vaccinated for best protection.
Encourage timely vaccination ahead of peak winter illness
The campaign prompts early action so individuals and families are protected before winter illness activity peaks.
Reinforce immunisation as a normal and routine part of staying well
Immunisation is positioned as a simple, routine step Western Australians take each winter to look after themselves and other.

Key messages

Vaccination against influenza and RSV is safe, effective and available
Free vaccines are available for eligible groups, including children, pregnant people and older adults
Vaccination reduces the risk of serious illness or hospitalisation during winter
Getting vaccinated early provides the best protection

Target audience

Western Australian general population (statewide)

Timing

29 April – 30 September 2026

Campaign material

You can view and download the campaign materials below. If you need alternative formats or further assistance, please get in touch at communications@health.wa.gov.au

Toolkit

Posters

Be Wise Immunise Posters A0 Aged Care (PDF 8.4MB)	Be Wise Immunise_Posters A0 Flu free (PDF 13.7MB)
Be Wise Immunise_Posters A0 Flu generic(PDF 22.8MB)	Be Wise Immunise_Posters A0 Generic (PDF 13.4MB)
Be Wise Immunise Posters A0 Kid (PDF 4.4MB)	Be Wise Immunise_Posters A0 Mum-Bub (PDF 23.1MB)
Be Wise Immunise_Posters A0 Nasal spray(PDF 6.6MB)	Be Wise Immunise_Posters A0 Pregnant (PDF 12.2MB)
Be Wise Immunise_Posters A0 First Nation(PDF 28.7MB)
Be Wise Immunise Posters A3 Aged Care (PDF 4MB)	Be Wise Immunise_Posters A3 Flu free (PDF 2.5MB)
Be Wise Immunise_Posters A3 Flu generic (PDF 4.3MB)	Be Wise Immunise_Posters A3 Generic (PDF 4MB)
Be Wise Immunise Posters A3 Kid (PDF 3.5MB)	Be Wise Immunise_Posters A0 Mum-Bub (PDF 2.8MB)
Be Wise Immunise_Posters A3 Nasal spray (PDF 1.7MB)	Be Wise Immunise_Posters A3 Pregnant (PDF 6.7MB)
Be Wise Immunise_Posters A3 First Nations (PDF 4.33MB)