Campaign Be Wise Immunise

The Be Wise. Immunise. Winter Illness campaign brings together clear, trusted information about influenza and RSV vaccines into a single, easy-to-understand approach. 

By providing timely and accessible guidance on available vaccines, eligibility, and timing, the campaign supports Western Australians in making confident vaccination decisions and protecting themselves, their families, and their communities during winter.

This campaign also marks the launch of a new, unified immunisation brand for WA, designed to create consistent, recognisable messaging that builds confidence in immunisation over time.

Objectives
  • Increase awareness of influenza and RSV vaccines available in WA
    This campaign helps Western Australians understand which winter illness vaccine are available and how they protect against serious disease.
  • Support understanding of vaccine eligibility and timing
    Clear information is provided to help people know who is eligible for vaccination and when to get vaccinated for best protection.
  • Encourage timely vaccination ahead of peak winter illness
    The campaign prompts early action so individuals and families are protected before winter illness activity peaks.
  • Reinforce immunisation as a normal and routine part of staying well
    Immunisation is positioned as a simple, routine step Western Australians take each winter to look after themselves and other.
Key messages
  1. Vaccination against influenza and RSV is safe, effective and available
  2. Free vaccines are available for eligible groups, including children, pregnant people and older adults
  3. Vaccination reduces the risk of serious illness or hospitalisation during winter
  4. Getting vaccinated early provides the best protection
Target audience

Western Australian general population (statewide)

Timing

29 April – 30 September 2026

Digital screens

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Social media

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Internal resources