Bold new direction for 2014 chlamydia campaign
In the past year, the Sexual Health and Blood-borne Virus Program has undertaken a review of activities surrounding its annual chlamydia campaign and will take a new strategic approach during 2014 and beyond.
A renewed focus on Aboriginal communities outside the metropolitan area and the construction of a new campaign website are two exciting new developments planned for 2014.
Partnership with Mary G and renewed focus on Aboriginal communities
In response to high chlamydia notification rates for Aboriginal young people, particularly in regional and remote Western Australia, an exciting new partnership has been forged with NAIDOC Person of the Year and West Australian of the Year, Mark Bin Bakar, otherwise known as Mary G. Mary G, a strong advocate on the needs of WA's Aboriginal communities, will be the star of the 2014 Chlamydia Campaign which will use radio and online media to raise awareness of the importance of maintaining good sexual health.
New social media portal website
In today's ever-changing media landscape, the attention of young people – the most important demographic for WA chlamydia prevention – has shifted more and more from traditional outlets such as radio and newspapers, to online, digital and social media. To keep pace with these changes the chlamydia campaign's online presence is being completely restructured with its main website being rebuilt to act as a portal for innovative chlamydia prevention content. The new website will be built with interactivity and social media in mind and will be adaptive to future shifts in technology.