Communications Policy Framework
View the PDF document of the Communications Policy Framework.
1. Policy framework statement
The Communications Policy Framework specifies the requirements that all Health Service Providers (HSPs) must comply with in order to ensure effective and consistent communications activities remain across the WA health system.
The Director General (DG) of the Department of Health is the System Manager responsible for the overall management, strategic direction and stewardship of the WA health system. The DG will use policy frameworks to ensure a consistent approach to a range of matters undertaken by HSPs. Policy frameworks must be complied with and implemented as a part of ongoing operations.
The purpose of this framework is to ensure:
- clarity and consistency of communication initiatives targeted to consumer, staff and stakeholder groups in the areas of media relations, websites, style guide, marketing and branding across the WA health system.
This policy framework is binding on each HSP to which it applies or relates.
The key principles that underpin this policy framework are:
- consumers, staff and stakeholders have a right to accessible, consistent and high quality information about health care topics regardless of where they live
- information about health care and health services should be easy to find, simple to search and navigate and centrally available to all consumers, staff and stakeholders
- where more than one HSP is impacted by the communications activities of another HSP, a singular whole-of-health approach should be adopted.
5. Legislative context
The Health Services Act 2016 refers to policy frameworks in ss. 26-27 and s. 34(2)(c).
The legislation below, may also apply:
- Disability Discrimination Act 1992
6. Mandatory requirements
Under this policy framework HSPs must comply with all mandatory requirements* including:
- Delivering Information in Accordance with State Government Access Policy - OD 0459/13
- Display of External Advertising Materials in WA Health Facilities - OD 0510/14
- HealthPoint Guidelines: Staff Profiles - IC 0127/12
- Media Communication - OD 0113/08
- Use of the Locked State Coat of Arms Policy - OD 0652/16
- Use of the State Government Badge Policy (Revision) - OD 0653/16
- Use of the term ĎAboriginalí in all forms of WA Health communication. - OD 0435/13
- WA Health Style Guide for Corporate Visual Identity - OD 0565/14
- WA Health System Language Services Policy - MP 0051/17
- WA Health Web Policy - OD 0368/12
- Public Sector Commissioner's Circular: Website Accessibility
- Public Sector Commissioner's Circular: Website Governance Framework
- Website accessibility guidelines
*Any mandatory requirement document that references the Hospitals and Health Act 1927 must be interpreted as a requirement under the Health Services Act 2016.
7. Supporting information
The following documents support and inform the implementation of the mandatory requirements:
- WA Health Social Media Guidelines
- WA Health Web Guidelines
- WA Language Services Policy 2014 and guidelines
- Multicultural Health
8. Policy framework custodian
Assistant Director General
Public Health Division
Enquiries relating to this policy framework may be directed to:
This policy framework will be reviewed as required to ensure relevance and recency. At a minimum this policy framework will be reviewed within two years after first issue and at least every three years thereafter.
|Version||Effective from||Effective to||Amendment(s)|
|PF2016_01||1 July 2016||Current||Original version|
This policy framework has been approved and issued by the Director General of the Department of Health as the System Manager.
|Approval by||Dr David Russell-Weisz, Director General, Department of Health|
|Approval date||1 July 2016|
|Date published||1 July 2016|
|Dept. File No||F-AA-40145|
This policy framework is binding on those to whom it applies or relates. Implementation at a local level will be subject to audit.
12. Glossary terms
|Applicability||Under Section 26 of the Health Services Act 2016, policy frameworks may apply to:
|Communications||An umbrella term referring to all activities in relation to media, branding, advertising, marketing, promotion, on line (web), publications and stakeholder engagement.|
|Health Service Provider||Health Service Provider means a health service provider established under section 32 of the Health Services Act 2016 and may include North Metropolitan Health Service (NMHS), South Metropolitan Health Service (SMHS), Child and Adolescent Health Service (CAHS), WA Country Health Service (WACHS), East Metropolitan Health Service (EMHS), Quadriplegic Centre and Health Support Services (HSS).|
|WA health system||The WA health system is comprised of the Department of Health, Health Service Providers (NMHS, SMHS, CAHS, WACHS, EMHS, Quadriplegic Centre and HSS) and to the extent that contracted health entities provide health services to the State, the contracted health entities.|