|Title:||Display of External Advertising Materials in WA Health Facilities|
|Document ID:||Operational Directive OD 0510/14|
|Date of issue:||Wednesday, 12 March 2014|
|Description:||Guidelines for determining which promotional materials submitted by external organisations are suitable for display in WA Health facilities|
|Applicable to:||Staff in WA Health hospitals, health campuses and health centres|
|Framework:||Communications Policy Framework|
|Period of effect:||from 1 April 2014 to 31 March 2019|
|Review date:||1 February 2019|
|Authorised by:||Professor Bryant Stokes, A/Director General, Department of Health WA, 05-Mar-2014|
|Print version:||View print version|
Display of External Advertising Materials in WA Health Facilities
Staff working in WA Health facilities (including hospitals and health campuses) and health centres often receive written information and/or product samples by mail or directly from product suppliers, with a request that it be displayed in the facility or centre.
Display of products may be reasonably interpreted by consumers as endorsement of the product and therefore mislead the public.
Staff at the facilities and health centres are placed in an unfair situation when marketing pressure is applied by suppliers and workload is increased.
The display of information and/or sample products is not permitted.
The display of material advertising services provided by private organisations or individuals for profit or not, is not permitted. This includes services offered by private physiotherapists, speech pathologists and other allied health professionals or midwives. Should such products be received, staff should return to sender.
Where a service provider (private or public) is funded or contracted to provide a service for WA Health, then the display of their material, subject to approval, is appropriate.
The display and/or provision of brochures, pamphlets, posters etc relating to community services which have a relevant health focus may occur if they meet the following criteria:
1. Health promotion materials prepared by government or non-government organisations such as:
Please note that this is an indicative list to provide guidance to WA Health facilities.
Other health related government or non-government health promotion documentation may also be appropriate.
Staff are reminded that professional judgment must be used; however, final approval for the display of any promotional material is to be approved by heath service communication/public relations teams.
Professor Bryant Stokes
This circular last updated: Wednesday, 12 March 2014 at 1:21pm